SEO Strategy Integration

Reddit and Google work together naturally - content that performs well on Reddit often ranks high in Google searches too. The important thing is creating content that people actually need and want to read.

Combining Reddit Content with SEO Goals

First, spend time on Reddit finding the exact words and phrases people use in your niche. As covered in our keyword research guide, pay attention to both questions and specific terms that appear often. For example, instead of "pet nutrition," people might say "what should I feed my senior dog" or "best food for old dogs."

Example of Reddit discussion about senior dog nutrition

Real discussions about senior dog nutrition on Reddit

After you know what people are asking for, create content that answers these specific questions. This way, when you share parts of your content on Reddit later, you know it's exactly what people are looking for. Plus, since these are common questions, Google is more likely to show your content to others searching for the same answers.

Once you have your keywords, here's what to do with them:

1. Create Two Types of Content:

  • Detailed article for your website using the keyword naturally
  • Helpful Reddit post that answers the core question completely (including keywords)

2. Start with Reddit First

Post your Reddit content first. If it gets good engagement, Google often shows these Reddit posts in search results within hours. Your website can then expand on points people found most interesting in the Reddit discussion.

3. Link Strategically

When someone asks a related question on Reddit later, link to your Reddit post first. This works better than linking directly to your website because people trust internal Reddit links more. If they want more detail, they'll naturally find their way to your site through your profile or the discussion.

Your Key Goals:

  • Get your Reddit posts ranking in Google for your keywords
  • Build a collection of helpful Reddit posts you can link to
  • Create website content that adds extra value to what's in your Reddit posts
  • Turn Reddit discussions into content ideas for your site

Keyword Optimization in Titles

Put your keywords in Reddit titles the right way to help your posts show up in Google searches. Here's how:

Where to Put Keywords:

  • Start your title with your main keyword. If people search "fix squeaky door," make your title "Fix squeaky door using common household items"
  • Add related keywords naturally at the end. For a post about coffee machines, end with "espresso maker comparison" or "coffee maker review"
  • Include common word variations. "Grow tomatoes indoors" and "growing tomatoes inside" catch different searches
Example of a Reddit post title optimized for SEO

Example of keyword optimization in a Reddit post title

Find the Right Keywords:

  • Search your topic on Google. Notice which Reddit posts show up first - their titles often have the best keywords
  • Look at the "People also ask" section in Google. These questions make great keywords for Reddit titles
  • Check what autocompletes when you type your topic in Google. Add these phrases to your Reddit titles
Example of finding keywords for Reddit posts

Example of finding keywords for a mac and cheese recipe post

Keyword Tips:

  • Keep the keyword exactly as people search it. "How to build PC" works better than "How to build a gaming computer"
  • Match keywords to subreddits. r/buildapc uses different terms than r/pcmasterrace
  • Use location keywords when relevant: "camping spots California" instead of just "camping spots"

Using Reddit for Content Ideas

Reddit tells you exactly what people want to know about your niche right now. Here's how to turn Reddit posts into content that ranks well in Google:

Go to your main subreddit and search for these phrases:

  • "Help with" - Find common problems
  • "Problem with" - Find pain points
  • "vs" - Great for comparison content
  • "Alternative to" - Find product alternatives
  • "How do you" - Content for people who want to learn
Example of searching for 'help with' on Reddit

Example of using "help with" to find content ideas

Sort by "New" to see current problems.

  • r/webdev: "Help with Stripe payments not showing up"
  • r/Breadit: "Problem with my sourdough starter"
  • r/marketing: "Alternative to MailChimp"
  • r/Podcasting: "Best mic vs Blue Yeti"
Example of Reddit discussion about MailChimp alternatives

People asking for MailChimp alternatives on Reddit

Finding the Best Topics:

  • Look for high engagement - Look for posts with lots of comments. More comments usually mean it's a common problem that needs a better solution.
  • Focus on 40+ comment threads - When many people share the same issue, you've found a valuable topic
  • Save successful solutions - Save any comments where you helped solve someone's problem and they replied saying it worked. These are real solutions to real problems - perfect for turning into proper guides on your site.

Building Topical Authority

Pick one specific thing to focus on. If you're in photography, maybe just focus on portrait lighting. If you're in web development, maybe just React forms. Trying to cover everything at once doesn't work well.

Watch the "New" tab in your subreddit. Answer questions about your chosen topic quickly and clearly. Simple, helpful answers with examples work best. After a while, you'll build up a collection of proven solutions.

Pay attention to which of your answers get the most upvotes. When lots of people find your solution helpful, that's what you should write about on your website. Use the same examples and explanations that worked on Reddit.

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