1. Custom Link Strategy

Reddit's "Social Links" section lets you add a Custom Link option. Here is how to set it up for maximum traffic and conversion:

• Make different landing pages for each subreddit you post in. For example, create one page for r/smallbusiness and another for r/startups
• Track where your best visitors come from by adding UTM tags to your links. Here's an example:
  utm_source = reddit
  utm_medium = profile
  utm_campaign = r_smallbusiness
• Put your most relevant link at the top based on where you're posting. If you're in r/marketing, make sure your marketing link shows up first
• Match your content to the subreddit's audience. Share tools and resources in tech subreddits, and share success stories and case studies in business subreddits

The goal is to make each link feel like a natural resource for that specific community and to track where your best visitors come from. For example:

For r/webdev: "Free Database Schema Generator & API Documentation Tool"
For r/startups: "Startup Financial Model & ROI Calculator Template"
For r/marketing: "Marketing Budget & Campaign Planning Spreadsheet"

2. Profile Post Strategy

You can pin up to four posts on your profile. Here's the optimal setup I recommend in order:

• First Pin: Interactive tool post (calculator, template, or generator) that solves a common problem - preferably free
• Second Pin: Case study or personal story showing real results (with actual numbers and proof)
• Third Pin: A guide that answers top questions from your main subreddits
• Fourth Pin: Community contribution post (free resources, data analysis, or research)

The important thing is maintaining these pins, try to update them monthly.

3. The Full Profile Funnel

Here's the complete strategy to turn profile visitors into customers, broken down step by step:

Stage 1: Getting Profile Visits from Comments

• Write helpful, detailed comments on relevant posts and mention you have more information in your profile
• When people ask you more questions, direct them to your pinned posts
• Simply say "Check my profile for a detailed guide on this"

Stage 2: Converting Profile Visits

• First pin: Your best tool or template that solves a problem
• Second pin: A real example of the tool in action
• Third pin: Success stories from other users
• Fourth pin: Link to a free expanded resource

Stage 3: Landing Page Strategy

Different landing pages for different visitors:

• For tool users → Template collection with email signup
• For case study readers → Guides with consultation options
• For question askers → FAQ with community access
• For success story readers → Product page with special discount

Simple Example Flow:

1. Someone asks about project management
2. You share helpful advice + mention your free tool
3. They check your profile and find the free tool
4. Free tool leads to your guide
5. They sign up to get the guide
6. Welcome email includes your product

Weekly Things to Do:

• Check which sources (subreddits, comments, etc.) bring website visits
• Update pins based on common questions you find people asking
• Review your landing page conversion results
• Adjust links based on active subreddits

What Not to Do:

• Using one landing page for everyone
• Posting direct product links
• Posting outdated resources

Stage 1: Value Creation (2-3 weeks)

Start by becoming a reliable source of help without asking for anything in return. Your goal is to build a comment history that shows that you're an expert in your niche - people check your profile.

Track the responses you get to see which types of help get the most engagement. Save the most successful answers to repurpose later.

Building Trust with Top Commenter Status

As you consistently help others, you'll earn the "Top Commenter" badge that appears next to your username. This special tag shows everyone that you're an active, valuable member of the community - not just someone dropping by to promote something. It's like a stamp of approval that makes people more likely to trust your advice and click through to your profile.

Stage 2: Community Participation (3-4 weeks)

Now that you have a history of helping and you've built enough karma to start posting, start creating posts that help the karma to start posting, start creating posts that help the community and build up your profile (based on what we discussed earlier).

Stage 3: Soft Conversion (Ongoing)

Only now should you start introducing your products/services, and always in context of helping if it's relevant to the conversation and the subreddit allows it.